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Chinese smartphone vendors take record 32% market share in Europe

Staff Writer | February 15, 2019
Canalys estimates show that European smartphone shipments fell 4% in 2018 to 197 million units.
Chinese smartphone
Europe   Samsung remained the largest vendor
In Q4 2018, shipments fell 2% to 57 million, though Chinese vendors gained significantly.

Samsung remained the largest vendor in 2018 but its shipments were down over 10% at 61.6 million units.

Apple was down 6% but clung onto second place with 42.8 million units shipped.

Huawei was the stand-out vendor, growing 54% with 42.5 million shipments.

Relative newcomers Xiaomi and HMD Global grew strongly and were fourth and fifth respectively.

Western European smartphone shipments fell 8%, the biggest decline of the sub-regions, to 128 million units in 2018, the lowest level since 2013.

An increase in average selling prices, caused by an uplift in flagship pricing by Apple, Samsung and Huawei, offset some of the declines.

Central and Eastern Europe continued to grow in 2018, up 5% to 68 million units.

Many countries in CEE have now reached maturity, but Russia remains a strong grower, up 14% year on year in 2018.