China world's largest trademark holderStaff writer ▼ | September 4, 2014
China continues to top the world in the number of trademarks registered, driven in part by government encouragement to improve innovation and competitiveness.
Asia 7.61 million trademarks registered
Zhang Mao, director of the SAIC, downplayed the surging number of trademarks, saying only a small proportion of Chinese brands are recognized in the international market. He pointed out that Chinese enterprises still rely too much upon cost advantage. He added that only 20 percent of export-oriented firms have their own brands and just 11 percent of China's exports are sold under domestic brands. ■