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China Southern Airlines partners with New York State

Staff writer ▼ | August 6, 2014
Governor Andrew M. Cuomo announced Asia's largest airline, China Southern Airlines, and I LOVE NEW YORK are launching a marketing partnership to promote New York State as a global tourism and business destination.
China Southern Airlines
$102 billion Chinese industry   Inaugural direct flight from Guangzhou to JFK
The promotion officially kicked off with China Southern Airlines celebrating its inaugural direct flight from Guangzhou, China to JFK International Airport, which was their first-ever direct flight to the East Coast. The partnership is an result of the Governor's Global Tourism initiative announced at his second tourism summit.

"By partnering with China Southern Airlines, I LOVE NEW YORK is taking a giant step forward to promote the best place in the world to travel - New York State," Governor Cuomo said.

The new partnership consists of a multi-pronged marketing approach which includes training of key China Southern Airlines sales staff on New York State tourism highlights, enabling tour operators to offer New York State vacation travel options, identifying and developing joint promotions with China Southern Airlines' marketing partners in China, and collaborating on public relations efforts to co-promote New York State.

China Southern Airlines chairman Si Xianmin said, "We are thrilled to launch our direct route to New York City and partner with the Governor in his initiative to promote Chinese tourism in New York, a state not only garnered in part with epic skyscrapers but also one endowed with natural beauty and resources and one that harbors a culturally diverse and friendly people."