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Children in Nigeria spend most time on social media

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Staff Writer | September 17, 2018
Nigeria kids internet
Africa   The report shows anonymised statistics on websites

Kaspersky Lab has revealed the online activities of children across Nigeria, based on statistics from the company’s Parental Control modules.

The report shows anonymised statistics on websites visited from Windows PCs and Macs, and search activity on Windows PCs, Macs, Android and iOS devices.

The stats were taken from Kaspersky Lab’s flagship products that have the Parental Control module switched on, and from Kaspersky Safe Kids, a standalone service installed for kids’ online protection.

Globally, children were more likely to watch video content and listen to music, than spend time on social media, however this was not true for children in Nigeria, who were most active across internet communication media in the region at 35% with the most popular being Facebook, Google Mail, Twitter, WhatsApp and Instagram.

This was then followed by video content and music at 29%. The research revealed that children spent more time on YouTube in particular, showing an increased interest in Netflix and o2tvseries.com for movies and series.

Children in the region also began to visit news sites more frequently, including sports.ndtv.com, accounting for 20% of activities. Electronic commerce was also among top four categories as well: 7% of children showed their interest in exploring online stores for clothes and mobile devices. With regards to online stores, children in Nigeria visited Amazon the most.

It should be noted that alongside computer games (just under 1%), similar statistics where noted for children in Nigeria who also searched for adult-content web-sites. However, if their parents had blocked such sites (for example with a Kaspersky Lab product), then the children’s attempts to visit these sites were unsuccessful.


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