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CFOs main concern is growth in current markets

Staff writer ▼ | January 15, 2016
Surveyed chief financial officers (CFOs) have revealed their thinking and actions for 2016, and most are focused on growing in current markets and maximizing company efficiency.
Deloitte Q4 CFO Signals   63 percent of CFOs expect to seek M&A deals in 2016
New and burdensome regulations are the number one external risk.
This is according to Deloitte's fourth quarter (Q4) CFO Signals survey, which tracks the thinking and actions of more than 100 CFOs from large North American companies.

More than 90 percent of responding CFOs say a top three priority is increasing revenue in current markets, and almost 75 percent say a top priority is to reduce costs.

Additionally, 63 percent of CFOs expect to seek M&A deals in 2016, largely focused in existing markets, for multiple reasons including scale efficiencies and acquiring customers in both current and new markets.

The upcoming presidential election year in the U.S. and recent interest rate appear to be impacting CFOs' thinking. Forty-nine percent of U.S. CFOs say the outcome of the upcoming elections will likely substantially impact future performance of their companies, while just under 30 percent say it will not.

Overall, that difference is most pronounced in retail/wholesale, financial services and services, with twice as many CFOs in those industries saying the election outcome will likely affect their company's performance versus those who say it will not.

The threat of new and burdensome regulations rose to the number one external risk for CFOs, while retaining key employees was the top internal risk.