British supermarkets had worst Christmas since 2014, says NielsenChristian Fernsby ▼ | January 7, 2020
British supermarkets experienced the lowest growth over the key Christmas period since 2014, with sales growing by just 0.5% year-on-year in the four weeks to Dec. 28, according to industry data published today.
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Its data also revealed that while consumers visited supermarkets more often over the 2019 Christmas period, shoppers purchased fewer items and spent less each time.
Nielsen said Sainsbury's, Britain's No. 2 grocer, was the most successful of the big four supermarket groups over the 12 week period to Dec. 28, though it still experienced a sales decline of 0.4%.
Market leader Tesco, Walmart owned Asda, the No. 3 player, and No. 4 Morrisons trailed with sales falls of 0.9%, 1.1% and 2.5% respectively.
German-owned discounters Aldi and Lidl continued to outperform and win market share from the big four.
Lidl's sales rose 12.2%, while Aldi's were up 7.7%, giving a combined market share of 15.1%. ■