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British grocery market grew at slowest rate since March 2017

Staff Writer | May 2, 2018
The latest UK grocery market share figures, published for the 12 weeks to 22 April 2018, reveal a market share of 15.9% and 15.5% for Sainsbury’s and Asda respectively, giving the proposed combined entity a potential share of 31.4%.
British grocery market
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Over the past 12 weeks, Sainsbury’s increased sales by 0.2% while Asda’s sales rose by 1.4%. Both Sainsbury’s and Asda dropped market share compared to this time last year – down 0.3 percentage points and 0.1 percentage points respectively.

Overall, the British grocery market grew at its slowest rate since March 2017 at 2.0% – the result of lower grocery price rises. The like-for-like inflation rate is now 2.1% and is expected to fall further in the coming months.

With sales up 9.1%, Lidl became the UK’s fastest-growing bricks and mortar supermarket. The discounter upped its market share by 0.4 percentage points compared to this time last year to reach 5.4%. Despite traditionally performing well in sales of own-label products, branded sales at the retailer rocketed by 32% with sales of branded alcohol, soft drinks and dairy proving particularly successful.

Meanwhile, Aldi has continued to experience strong sales growth – up 7.7% – increasing its market share by 0.4 percentage points to 7.3%.

Sales at both Iceland and Waitrose rose by 0.2%. Iceland continues to hold market share at 2.1%, while Waitrose dropped share by 0.1 percentage points on last year to 5.1%.

With the disposal of 300 McColl’s stores still impacting headline performance, Co-op saw sales fall by 0.4% as its market share fell by 0.1 percentage points to 6.0%.

Ocado’s sales jumped by 12.7%, helping the e-commerce retailer to increase market share by 0.1 percentage points to 1.2%.


 

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