Bad news for Google: Number of small-businesses that think search is important is fallingStaff writer ▼ | September 14, 2015
The Small Business Authority found in August 2015 that 45% of U.S. small-business owners said traffic from search engines was important as a source of new business opportunities.
Digital selling Small-Business owners split on importance of search
Just 17 percent of respondents were actively investing in SEO.
Just 13% chose search engine optimization (SEO), though 18% chose online advertising, which could include search formats.
Nearly two in five respondents, 40%, however, said none of the tactics named was effective.
Seventeen percent of respondents said they were actively investing in SEO, while 25% were spending on online advertising in general. Both social media and email investments rated higher. ■