Automakers, states urge Americans to buy electric vehiclesStaff Writer | March 30, 2018
Seven U.S. states and 16 major automakers are launching a joint $1.5 million advertising campaign to prod Americans to buy electric vehicles.
Auto industry Drive Change. Drive Electric
General Motors, Volkswagen, Toyota Motor and many other companies, along with Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island and Vermont.
The campaign, dubbed "Drive Change. Drive Electric," will focus on the benefits of electric cars.
"Far too many drivers remain unfamiliar with the benefits of driving electric. Increasing sales of electric cars will deliver critical environmental and economic benefits across the region,” said Arthur Marin, executive director of the Northeast States for Coordinated Air Use Management.
Electric vehicle sales rose 25 percent in 2017 to a new record but still account for only 1.2 percent of U.S. vehicle sales.
The campaign will initially focus in the northeast region and includes a website, advertising, social media, strategic partnerships and events and other content efforts. ■