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Apple, Google and Coca-Cola most valuable brands

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Staff Writer | October 6, 2016
Apple, Alphabet's Google and Coca-Cola topped the list of the world's 100 most valuable brands in 2016.
Apple
Brand value   A powerful driver of choice
Technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

Microsoft, Toyota Motor, IBM, Samsung Electronics, Amazon.com, Mercedes-Benz, and General Electricwere also on the Top 10 list, according to Interbrand's 2016 Best Global Brands report.

Social network Facebook, e-commerce giant Amazon, and toy company Lego were the top growing brands.

This year, technology and automotive took 29 of 100 rankings on the annual list. The report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.

Apple's brand value rose 5 percent from a year ago to $178 billion and Google's brand value was up 11 percent from a year ago to $133 billion, according to the report.

Apple, Google and Coca-Cola are the most valuable brands as "their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," Jez Frampton, Interbrand’s global chief executive officer, said.

Hitting the Top 100 for the first time, Dior and Tesla Motors at Nos. 89 and 100 respectively. Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said.


 

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