15% of Americans staying away from social media, they worry about privacyStaff writer ▼ | February 17, 2016
Recent Pew research shows most Americans are worried more than ever about their online privacy.
Data safety People became more cautious of the apps
People became more cautious of the apps on their computers or mobile devices, with 15% avoiding certain apps and 13% going so far as to uninstall apps.
Concerns about online privacy will reach a tipping point in 2016, prompting consumers to demand greater protection. Businesses that collect, store and use people's data are most at risk of attracting hackers and regulatory oversight.
They also stand to suffer the most when consumers decide to prioritize privacy over convenience, something that is already beginning to shape behavior. ■