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Yubari melons fetch record $29,251 in 1st auction this season

Staff Writer | May 28, 2018
A pair of famous Yubari brand melons sold for an all-time high of 3.2 million yen ($29,251) in this season's first auction at the wholesale market in Sapporo, Hokkaido, on Saturday.
Yubari melons
Japan   507 melons grown in Yubari were put up for auction
The previous record for a two-melon box was 3 million yen, marked in 2016.

At the Sapporo Central Wholesale Market, a total of 507 melons grown in the city of Yubari in the northernmost Japan prefecture were put up for auction.

"There are a lot of depressing topics in Yubari," said Shinya Noda, the 45-year-old winning bidder and head of a fruit and vegetable wholesale firm in the city.

Yubari, once a booming coal town in central Hokkaido, has been undergoing rehabilitation since its bankruptcy about 10 years ago.