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Do buyers care for 'top-rated' products?
Top-ratedMonday July 30, 2018 6:10AM ET
Anyone who shops online is familiar with those \"top-rated\" products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold?
Forget "All people are brothers" and other fairy tales if you want to succeed
Succesful managerMonday July 23, 2018 6:00AM ET
New research has revealed how people’s intelligence, rather than their personality traits, leads to success.
Mobile coupons drive customers to spend money in long-term
Mobile couponsMonday July 16, 2018 5:55AM ET
Mobile coupons not only drive customers to spend money during a promotion—they can encourage long-term purchase behavior as well.
In E-commerce world, high 'opening rates' are poor indicators for brand loyalty
E-commercMonday July 9, 2018 5:28AM ET
A first-of-its-kind study by Columbia Business School spotlights that companies may be at risk of shedding customers without even knowing it.
What to do if someone can't meet the deadline?
The deadlineMonday July 2, 2018 4:58AM ET
Some people just can\'t finish the job and meet a deadline. That\'s a fact. So, what can we do about it? Here are some tips and one excellent bonus tip.
Think twice before moving your company to tax haven
Tax havenMonday June 25, 2018 5:51AM ET
Some large, publicly held companies are incorporated in tax haven countries, ostensibly to increase value for shareholders.
If you use envy to sell you may fall spectacularly
Employing envyMonday June 18, 2018 4:59AM ET
For decades, marketers have used envy to sell, attempting to cash in on consumers\' desire to want what others have. But does it actually work?
If you are thinking about merger, this is good news for your investors
MergerMonday June 11, 2018 5:00AM ET
Shareholder value and market share improve when companies merge, confirms a new study from the University of Waterloo.
Do you really have to motivate your employees all the time?
MotivationMonday June 4, 2018 5:53AM ET
If you ask anybody what a great leader should do, motivation would be most probably on the top of the answers list. But stop for a moment and let\'s ask ourselves: What does it really mean if you need to constantly motivate your workers?
How to safeguard intellectual property when expanding into risky countries
S intellectual propertyThursday May 31, 2018 5:45AM ET
In 2015, Pfizer pharmaceutical company invested $14 million in Chile to launch the Center of Excellence in Precision Medicine, focusing on developing new genome-based diagnostic technologies for cancer.
You can't judge a book by its cover but consumer looking for eco products do exactly that
Eco friendly productsMonday May 21, 2018 5:56AM ET
You can\'t judge a book by its cover, goes the saying. Yet, that\'s exactly what people do, according to new research from Stanford mechanical engineer Erin MacDonald and visiting researcher Ping Du.
Design of your company should follow the number of customers in it
Desing of your companyThursday May 17, 2018 5:41AM ET
When you\'re waiting in a busy restaurant or doctor\'s office, it may matter whether the tables, light fixtures and other objects are round or square.
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