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Surprise, surprise: If you want to sell more, make packages a bit more complicated

Christian Fernsby | September 28, 2020
Grocery store

Grocery store

Marketing communicators try to make their message clear. The idea is simple: a clear message leads to faster buying. But it's not that simple.

Job interview

Recruiting leaders must redesign their strategies amid highly incapable new hires
Christian Fernsby | September 21, 2020

Virtual teams

Ways to improve communication in virtual teams
Christian Fernsby | September 14, 2020

Company likability

Company likability doesn't improve if CEO posts personal stuff
Christian Fernsby | September 7, 2020

CEIO

Contrary to conventional wisdom outside CEO achieves higher growth
Christian Fernsby | August 10, 2020

Influence a group

Dominance reduces influence in groups
Christian Fernsby | August 3, 2020

Business meeting

Three most dangerous traps even experienced leaders may fall into

Christian Fernsby | July 27, 2020

How to trust your gut

How to trust your gut and make a decision

Christian Fernsby | July 20, 2020

Employees

Give your team an unexpected reward and watch them flourish
Christian Fernsby | July 13, 2020

Manager thinking

How to overcome your fear of making mistakes
Christian Fernsby | July 6, 2020

Digital initiatives insurance

Insurtech in a pandemic: Creating opportunities from threats
Christian Fernsby | June 29, 2020

remote work

Five ways leaders can support remote work
Christian Fernsby | June 22, 2020

Rising prices

If you have hard time during a crisis do not increase your prices
Christian Fernsby | June 15, 2020

patents

Trust your employees if you want more patents
Christian Fernsby | June 8, 2020

Analyst forecasts

To get a good analyst’s forecasts, find one that shares the name with your CEO

Christian Fernsby | June 1, 2020

CEOs

How CEOs can lead selflessly through crisisChristian Fernsby | May 18, 2020

Board

Confident CEO is good but overconfident not so muchChristian Fernsby | May 11, 2020

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Surprise, surprise: If you want to sell more, make packages a bit more complicated

Recruiting leaders must redesign their strategies amid highly incapable new hires

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Same names

If you share a first name with your boss you have a greater chance to be successful
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Business team

To weather a crisis, build a network of teams
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Working from home

If your company never worked from home, it's time to start. Now
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