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Hugo Boss sales rose by 7%

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Staff writer ▼ | August 5, 2015
The Hugo Boss Group's currency-adjusted sales rose by 7% in the second quarter. In euros, the Group recorded an increase of 16% to EUR 647 million (Q2 2014: EUR 559 million) due to positive currency effects.
Hugo Boss Group
Hugo Boss Group   Europe made a substantial contribution
Europe made a substantial contribution to this development, posting currency-adjusted sales growth of 7%. Sales in the UK once more rose at a double-digit rate, and the pace of growth also increased in most of the other European countries. Revenues in the Americas increased by 5% in local currencies in the second quarter.

The US market showed only moderate growth, however, being up by 1%. Bolstered by double-digit rises in Australia and Japan, sales in Asia exceeded the prior year's level by 5% after adjustment for currency effects, while the Chinese market displayed a currency-adjusted rise of 6%.

Positive effects from the takeover of a franchise partner and new openings more than offset weakening sales growth in Hong Kong.

Currency-adjusted sales in the Group's own retail business (including outlets and online stores) rose by 12%. Currency-adjusted retail comp store sales growth in thischannel came to 6%.

The online business grew by 34% after adjustment for currency effects, primarily due to the successful relaunch of the hugoboss.com website last year. As expected, the wholesale business suffered from sales shifts resulting from further takeovers. Overall, currency-adjusted revenues in this distribution channel were 3% below the prior year’s level.

Menswear sales rose by 7% in local currencies in the second quarter, while womenswear recorded growth of 5%. The womenswear of the BOSS core brand, created by Artistic Director Jason Wu, increased by 13%.


 

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