UK watchdog fines child care company for selling dataStaff Writer | August 14, 2018
The Information Commissioner’s Office (ICO) has fined Lifecycle Marketing (Mother and Baby) Ltd, also known as Emma’s Diary, £140,000 for illegally collecting and selling personal information belonging to more than one million people.
Britain The data broking company sold the information to Experian Marketing Services
The Labour Party was then able to send targeted direct mail to mums living in areas with marginal seats about its intention to protect Sure Start Children’s centres.
This case formed part of the ICO’s comprehensive investigation into data analytics for political purposes. The ICO announced its intention to fine Emma’s Diary when it published its interim investigation report on 11 July. Representations from the company have been considered and this announcement confirms the monetary penalty.
The ICO has put the UK’s 11 main political parties on notice to have their data-sharing practices audited later this year. The ICO also has outstanding enquiries with a number of data brokers, including Experian. ■