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Toyota Korea fined $729,307 for false advertising

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Staff Writer | Tuesday January 15, 2019 8:49AM ET
Toyota RAV4
Asia   Toyota falsely advertised RAV4 SUV

Korea's antitrust agency has imposed an 817 million won ($729,307) fine on Toyota Motor Korea saying the Korean unit made deceptive ads about the safety of its RAV4 SUV.


The Fair Trade Commission (FTC) said Tuesday that Toyota falsely advertised in car brochures and press releases since October 2014 that the U.S. Insurance Institute for Highway Safety (IIHS) chose its RAV4 SUVs as a top safety pick in 2015.

However, the FTC said the Korean unit concealed the fact that there are differences between the RAV4 SUVs sold here and in the U.S. because the Korean model doesn't have shock absorber brackets.

"It could mislead consumers to believe that vehicles sold in Korea also have the same safety features. Those advertising acts are likely to damage consumers' conduct or decisions with regard to the product," the FTC said.

 

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