Yum China launches Taco Bell in ShanghaiStaff Writer | January 9, 2017
Yum China Holdings opened the first Taco Bell restaurant in China. The inaugural restaurant is located near Shanghai's landmark Oriental Pearl Tower in the Lujiazui area, the city's central business district.
Food in China The latest international market entry
The menu features the brand's favorites that have been adapted to local tastes. High quality ingredients coupled with newly developed sauces create items such as the Shrimp and Avocado Burrito unique to Taco Bell restaurants in China.
The Crunchy Taco Supreme is now loaded with Taco Bell's signature Nacho Cheese Sauce and the Volcano Chicken Burrito features spicy Sriracha sauce.
Customers can also order shared plates featuring seasoned nacho chips, spicy fried chicken, and Mexican fries.
These menu items pair perfectly with a variety of alcoholic beverages including ice-cold beer on draft and specialty cocktails like the Margarita and the Mojito. The Mexican inspired classics are made-to-order in a transparent, open kitchen where fans can see their food being handmade.
Self-order kiosks allow consumers to study the menu and beat the rush at peak hours. The unique menu and ambience combine to create a totally unique and fun experience for Chinese consumers. ■