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Walmart Canada announces goal of 10 million meals to Fight Hunger, Spark Change

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Staff Writer | April 5, 2018
Walmart Canada launched its second annual Fight Hunger, Spark Change, a national fundraising campaign calling on Canadians to join the fight against hunger.
Walmart Canada
Retail   550 food banks
Running from April 5 to May 2, Walmart hopes to raise enough funds to secure 10 million meals to Canadian families in need through Food Banks Canada and its network of more than 550 food banks

Customers are invited to join in the fight against hunger with Walmart, its vendor partners and Food Banks Canada. Customers can:

1. Purchase participating products: For every purchase (in-store and online at of select products, participating brands will donate a portion of the proceeds to Food Banks Canada, up to a maximum of $850,000. Partners include: General Mills, Kellogg's, PepsiCo, KraftHeinz, Mars, Ferrero, Old Dutch, Maple Leaf, Unilever, Lassonde, Mondelez and Starbucks.

2. Donate at the register: From April 5 to April 27, customers will also be offered the opportunity to round up their purchase at the register to the nearest dollar. Funds donated will be matched by Walmart Canada, up to a maximum of $820,000. Donations made in store by customers and matching support from Walmart Canada will support local food banks.

3. Drop off food donations: Walmart stores will be accepting non-perishable food donations for local food banks. A donation bin can be found at the front of each store.

Walmart is also donating $100,000 to Food Banks Canada's retail food program. Walmart stores are paired with local community food banks to provide safe, quality food, including fresh, frozen, and non-perishable foods, and consumer goods.

In addition, the company is also donating $80,000 to support Food Banks Canada's National Food Sharing System, which helps to move approximately 10 million pounds of food annually.

almart has a global commitment to providing meals to those in need. Walmart and the Walmart Foundation are working to address food waste and food insecurity by supporting the work of the food bank network in Canada.

In Canada, Walmart stores have donated over 11 million pounds of food to food banks across the country through its comprehensive food diversion program.

This program pairs Walmart stores with a local food bank and ensures good food is donated to those who need it most.

Walmart and the Walmart Foundation also support the efforts of the food bank network to help food banks keep food fresh and safe during transport and distribute it to those in the community who need it most.

In addition to food donations, Walmart Canada has donated more than $6.4 million since 2011 to Food Banks Canada and the Walmart Foundation has invested nearly $6 million to build capacity among Food Banks Canada affiliate food banks, meaning more trucks, more refrigerators and more people to get food from all sources to those who need it most.

These grants from the Walmart Foundation are the first step in a multi-year, multi-million dollar commitment to strengthen food security in Canada.