Vodafone will use AI instead of people and close more than 1,000 storesChristian Fernsby ▼ | October 9, 2019
Vodafone will shut 15% of its 7,700 stores in Europe and upgrade some of the remaining outlets, chief executive Nick Read said.
Europe Chief executive Nick Read
Topics: Vodafone store
Customer service offered by Apple and Amazon had changed expectations, and Vodafone hopes to improve its services faster than former incumbent rivals like BT, Deutsche Telekom and Telefonica with targeted and personalised marketing, he said.
“If you believe that 40% of your transactions are going to be digital, then how does that impact why someone goes to a store. The journeys and the purpose of the store changes,” Read told reporters at a briefing in Duesseldorf, Germany.
“(That) means that we will have more ‘experience’ stores, less standard format stores (and) more convenience, and kiosk and click-to-collect stores.”
Read said the group would use new technology such as its AI-powered chatbot to help customers buy products and services in just three clicks. ■