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Verizon Wireless to pay $1.35m fine to FCC in supercookie settlement

Staff writer ▼ | March 7, 2016
The Federal Communications Commission (FCC) resolved an investigation into Verizon Wireless's practice of inserting "supercookies" into its customers' mobile Internet traffic without their knowledge or consent.
Verizon Wireless
Settlement   Verizon will adopt a three-year compliance plan
These unique, undeletable identifiers - referred to as UIDH - are inserted into web traffic and used to identify customers in order to deliver targeted ads from Verizon and other third parties.

As a result of the investigation and settlement, Verizon Wireless is notifying consumers about its targeted advertising programs, will obtain customers' opt-in consent before sharing UIDH with third parties, and will obtain customers' opt-in or opt-out consent before sharing UIDH internally within the Verizon corporate family.

"Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they're doing online," said FCC Enforcement Bureau Chief Travis LeBlanc.

"Privacy and innovation are not incompatible. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate.

"We would like to acknowledge Verizon Wireless's cooperation during the course of this investigation and its willingness to make changes to its practices for the benefit of its customers." Under the terms of the settlement, the company must also pay a fine of $1.35M and adopt a three-year compliance plan."