Verizon, NBA enter multi-year partnershipStaff writer ▼ | November 4, 2015
Verizon Communications and the National Basketball Association (NBA) announced a major, multiyear content and marketing partnership.
Sport and business The Verizon Slam Dunk
As part of the new partnership, go90, a mobile video service and social entertainment platform, will feature extensive NBA content including daily highlights, original content and access to live out-of-market games through NBA League Pass.
Additionally, all go90 users will have access to exclusive NBA-related content and will be able to Cut & Share select clips and highlights via text (SMS), Facebook and Twitter.
The NBA and go90 will collaborate on bringing a number of original exclusive series to the go90 platform, offering unique perspectives and voices from around the NBA.
Verizon will become the title partner of the NBA All-Star Slam Dunk platform. The Verizon Slam Dunk contest will debut at NBA All-Star 2016 in Toronto and Verizon will become the presenting partner of the NBA All-Star Balloting Program and a partner of NBA Draft, NBA Summer League and the Jr. NBA.
Beginning with the 2016 season, Verizon will have a marquee partnership with the WNBA. ■