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Twitter buys SnappyTV

Staff writer ▼ | June 20, 2014
Twitter announced that it has acquired SnappyTV, a platform for live video clipping, editing, and distribution.
SnappyTV
SnappyTVTwitter announced that it has acquired SnappyTV, a platform for live video clipping, editing, and distribution.


The acquisition is already widely used by brands and Twitter's media partners to share video clips on Twitter, both organically and via Twitter Amplify.

Together, the two companies have worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to your mobile device. Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns as well as red-carpet moments, award show performances, news clips and funny moments right from a Tweet in their timeline.

"While we continue to invest in SnappyTV’s product and integrate it more tightly with Twitter, we also plan to maintain our partners’ ability to post high-quality videos to other platforms. Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.

"We’re thrilled to welcome the SnappyTV team to Twitter. As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most", Twitter said.


 

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