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Toys R Us to make comeback with first retail store in New Jersey

Christian Fernsby ▼ | November 29, 2019
Toys R Us is making a comeback this holiday season with two retail stores.
Toys R Us
American business   Toys R Us
The toy retailer will open two smaller-format permanent Toys R Us stores, with the first one to launch this Saturday at Unibail-Rodamco-Westfield's Garden State Plaza mall in Paramus, New Jersey.

Topics: Toys R Us retail New Jersey

The store will open in early December at Simon Property Group's The Galleria in Houston.

Toys R Us' was forced to liquidate last year, closing its entire fleet of stores.

Tru Kids, the revitalized brand's parent company, has since teamed up with Target to relaunch Toys R Us' website.

"We wanted to make sure that everywhere you turned in the store there was interactivity," said Richard Barry, president and CEO of Tru Kids, in an interview at the Paramus store, CNBC reports.

"We have an amazing number of digital experiences throughout the store, but we also have good old analog [experiences].

Take the products out of the boxes and kids will be able to get their hands on them."