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Toyota's records made in America

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Staff writer |
ToyotaToyota set a new record for North American production with 1.78 million vehicles in 2012 - that's 41% more than in 2011; 70% of the vehicles sold in the U.S. came from 14 North American factories.


The old record was set in 2007 when the company produced 1.72 million vehicles. Toyota also posted record sales and product launches in 2012, and increased investments.

Helped with the launch of 19 new or updated models over the last year, Toyota’s U.S. sales outpaced the industry in 2012. Sales of Toyota, Lexus and Scion vehicles in the United States topped 2 million units, securing 14.4 percent of the market, up from 12.2 percent in 2011. The Toyota Division claimed the title of No. 1 retail brand in the United States, growing annual sales by 27 percent. Toyota Camry, the best-selling car in America for the 11th straight year, recorded sales of more than 400,000 vehicles in 2012, a 31 percent annual increase.

Jim Lentz"Thanks to the support of our loyal customers, and the hard work of our dedicated associates, team members and dealers, Toyota achieved a number of important milestones in 2012," said Jim Lentz, president and chief executive officer, Toyota Motor Sales, U.S.A., Inc. and senior vice president, Toyota Motor North America.

The company also announced that Scion sales rose by 50 percent based on continued demand for the new FR-S sports car, with 65 percent of buyers new to Toyota;sales of hybrids and other environmental vehicles nearly doubled in 2012, giving Toyota close to a 70 percent share of this critical U.S. market; and Toyota certified used vehicle sales once again topped the industry.

Toyota's sales performance was bolstered by record production across Toyota’s 14 North American manufacturing facilities, which now produce 70 percent of the vehicles Toyota sells in the United States. The volume increase was driven in part by $1.5 billion in investments over the last 13 months. With other production expansions currently underway across North America, the company expects to create a total of 3,500 new manufacturing jobs.

The company is forecasting even greater growth in 2013. That includes an expected increase of roughly 100,000 units to more than 2.15 million vehicles sold in North America for the year, with products introduced in 2012 and 2013 accounting for more than 60 percent of these sales.

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