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Tablet market in India: Samsung has 25%, Apple 10%

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Staff writer ▼ | July 10, 2014
Samsung Electronics is the undisputed leader of the Indian tablet industry capturing almost one-fourth of the market in Q1 2014.
Samsung tablet
Samsung tabletSamsung Electronics is the undisputed leader of the Indian tablet industry capturing almost one-fourth of the market in Q1 2014.


The tablet market in India is witnessing a rapid decline as shipment of devices are lowering with each passing quarter. The tablet shipments in India went down to just 0.75 million units in Q1 2014 from 1.03 million in the previous quarter, resulting in 27.7% Y-o-Y decline, according to indian research firm CyberMedia Research (CMR).

Enterprise tablet shipments accounted for 22.1% of the Indian tablet market in Q1 2014. The Indian tablet industry witnessed 17.5% decline over the year. The top 3 vendors capture more than half of the market in Q1 2104. Out of the 30 national and international vendors, only 11 vendors shipped more than 20,000 units during the last quarter.

With 185,869 units shipment, Samsung secured its lead position in the Indian tablet market in Q1 2014. For the same quarter, a year ago, Datawind was the leader with 15.3% market share. The Korean electronics giant deals in various screen sizes, connectivity options and most importantly, the price range. One of the primary focus of consumers in India is on the price range which Samsung has tapped and played on correctly.

The sales of iPad Mini did not help Apple much. It barely managed to ship 76,139 iPads in Q1 2014 grabbing a one-tenth market share. The iPad maker lost 1.7% point market share in last one year and it’s evident that to survive in developing markets like India, Apple needs to play the price card effectively. However, these findings contradict another report on tablet shipments in India, which placed Apple on the second position in the list of top tablet vendors in India Q1 2014.

That report, though, claimed almost the same figure on tablet shipments in India during Q1 2014, it positioned Datawind at fourth place behind Samsung, Apple and Micromax.


 

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