Stevia producer PureCircle announces plans to invest in IndiaStaff writer ▼ | April 13, 2016
PureCircle, a producer of stevia ingredients, announced plans to invest in India’s stevia infrastructure over the next five years.
Stevia The huge potential in India
“Our investment in India signals the huge potential we see in this market for stevia as a sweetener and as an agricultural commodity,” said Jason Hecker, PureCircle’s president of group sales and marketing.
“We believe this plant can not only help farmers in the region earn extra income, but also help to naturally reduce calories for Indian consumers while maintaining the sweet tastes they want.”
India is the last major market to approve stevia leaf extract as a sweetener, opening the doors for PureCircle investment.
The agronomy program provides farmers with a contract that states a fixed priced for the stevia they produce and teaches them how to grow the plant sustainably.
Indian farmers that grow PureCircle stevia on one hectare of land can expect to yield an income of about 400,000 rupees per year. Early agricultural trials are already underway in Punjab, Uttar Pradesh, Tamil Nadu, Jharkhand and Madhya Pradesh. ■