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Starbucks to spread in Germany via REWE

Staff writer ▼ | October 19, 2015
REWE, part of the Cologne-based REWE Group, and Starbucks Coffee Company announced a new partnership.
Coffee   REWE has more than 3000 stores in Germany
The first phase will see Starbucks stores open within REWE-operated hyper and supermarkets in prime city locations across Germany in 2016.

“We know Germany has always appreciated great coffee and is one of the world’s biggest coffee-consuming countries per capita,” said Kris Engskov, president, Starbucks Coffee Company EMEA.

“We are excited about the opportunity of this unique cooperation between our two strong brands,” said Lionel Souque, CEO REWE Markt GmbH.

REWE is one of the largest premium retailers in Europe, with more than 3000 stores in Germany. Starbucks currently has 159 stores in Germany and over 2,200 across 35 countries in the Europe, Middle East and Africa region.

This partnership demonstrates Starbucks continued growth in grocery locations across Europe, delivering greater convenience for customers to enjoy their favorite beverage in a relaxing and welcoming store environment.