Starbucks spreads in South AfricaStaff writer ▼ | July 14, 2015
Starbucks Coffee Company and Taste Holdings announced a licensed partnership that will see Starbucks stores open across South Africa.
Coffee Taste Holdings to be part of Starbucks family
“We are proud to be bringing Starbucks to South Africa next year,” said Kris Engskov, president, Starbucks Europe, the Middle East and Africa (EMEA).
“Working with Taste, our partner, we’re going to deliver a great Starbucks experience. The coffee market here is vibrant and growing fast – we want to be part of that growth, bringing the passion and energy of this remarkable country into the design of our first store and our first barista team. We can’t wait to get started.”
The license agreement sees Taste owning the exclusive rights to develop Starbucks retail outlets in South Africa. As Taste is the licensee, it will own and operate the stores directly.
The partnership will see direct job creation opportunities as each Starbucks store opens, in addition to opportunities at the Taste support office in Johannesburg.
Taste expects that the indirect impact of skills transfer into South Africa, and the localization opportunities in the supply chain will be material.
In addition, Starbucks and Taste have committed to continuing Taste’s Changing Lanes program, employing predominantly from currently unemployed youth directly from the communities in which they trade. ■