RSS   Newsletter   Contact   Advertise with us

Starbucks and Danone to create yogurt

Staff writer ▼ | July 23, 2013
Starbucks Coffee Company and Danone announced a strategic agreement to offer a jointly created and developed selection of new specialty yogurt products.
Starbucks Danone
Starbucks DanoneStarbucks Coffee Company and Danone announced a strategic agreement to offer a jointly created and developed selection of new specialty yogurt products.


This will advance Danone's ambition to expand yogurt consumption in the U.S., while growing Starbucks health and wellness offerings for its customers under the company's Evolution Fresh brand.

A new portfolio of Evolution Fresh, Inspired by Dannon- branded ready-to-eat Parfait Greek yogurt products will be co-created by Starbucks and Danone for exclusive distribution in the U.S. Starbucks will offer the products through its stores in spring 2014, and Danone in grocery channels in 2015.

Distribution is planned to be extended to include targeted markets around the world in a second phase, depending on the success of the U.S. initiative.

"We are energized by the strong customer response to Evolution Fresh offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow - and elevate - the Evolution Fresh brand both in our stores and in CPG channels," said Howard Schultz, Starbucks chairman, president and chief executive officer.

"With a fast-growing but still low penetration of the yogurt category, the U.S. remains a key growth opportunity for Danone. The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for U.S. consumers and established Dannon's leadership in the market," said Danone chief executive officer Franck Riboud.

The financial terms of the agreement were not disclosed.


 

MORE INSIDE POST