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South Africa recommends the conditional approval of PepsiCo’s acquisition of Pioneer Foods

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Christian Fernsby ▼ | February 12, 2020
The Commission has recommended to the Competition Tribunal the approval of the proposed transaction in which Simba, a subsidiary of PepsiCo, intends to acquire Pioneer Foods Group Limited subject to certain conditions.
Pioneer Foods Group
Business in South Africa   Pioneer Foods Group
PepsiCo supplies various packaged foods and snacks throughout the world.

Topics: South Africa PepsiCo acquisition Pioneer Foods

PepsiCo, through Simba, supplies several ready to eat products in South Africa under well known brands which include Simba, Lays, Dorito’s, NikNaks and Fritos.

Pioneer Foods is a South African producer and distributor of a range of branded food and beverage products.

It operates mainly in South Africa, providing wholesale, retail and informal trade customers with its products and exports to more than 80 countries.

Its food brands include Sasko, White Star, Weetbix, Safari and Wellingtons, while its beverage brands include Ceres, Liquifruit and Fruitree.

The Commission found that the proposed transaction, which will result in significant public interest benefit for South Africa including the transfer of at least R1.6 billion in equity to workers, is unlikely to result in a substantial prevention or lessening of competition in any relevant markets.