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SodaStream builds massive marine device to collect plastic waste off coast of Honduras

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SodaStream
LatAm   SodaStream's clean-up delegation includes 150 SodaStream executives

SodaStream International announced the launch of the "Holy Turtle" - a massive ocean contraption designed to clean plastic waste from open waters.

The innovative device will be initially piloted today in the Caribbean Sea, off the coast of Roatán, Honduras, as part of a bold ocean clean-up lead by CEO Daniel Birnbaum.

This is the first-known attempt of a commercial company to undertake a physical clean-up of trash from open waters. SodaStream's clean-up delegation includes 150 SodaStream executives from 45 countries, international environmental specialists, NGO Plastic Soup Foundation and hundreds of children from 7 different local schools with local Honduran government officials.

The "Holy Turtle" is a 1,000 ft. long floating unit designed to be gently towed by two marine vessels along kilometers of open waters. The contraption is uniquely engineered to capture floating waste while its large vent holes act to protect wildlife. The device design was inspired by oil spill containment systems and was developed by ABBCO in Florida, USA, who are leading experts in oil spill containment.


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