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Sears launches tyre partnership with Amazon

Staff Writer | May 10, 2018
Sears shares jumped as much as 17% in early trading after the retailer revealed it had reached a partnership with Amazon that will allow customers the option to have their tyres shipped to one of its stores.
Sears Auto Centers
Retail   At 47 Auto Centers
Sears Auto will offer Amazon customers a choice of dates and times for the installation of their tyres at 47 Auto Centers spread across eight metropolitan areas including its home base of Chicago, as well as Los Angeles, Miami and New York.

The duo will eventually expand the service to its more-than-400 Auto Centers across the U.S.

As a part of the deal, Sears will make DieHard tyres available for purchase via Amazon for the first time after adding its battery chargers and other products towards the end of 2017 and the batteries themselves in February.

The announcement comes as the retailer has struggled for years to turn around its business.

Sears, known for selling a broad array of home products from shoes to vacuum cleaners, has been trying to turn its business around for years, selling off multiple brands and real estate assets in an effort to keep its head above water.