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Salesforce ecosystem will drive nearly 1.9 million new jobs

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Staff Writer | September 13, 2016
Salesforce announced new research from IDC detailing how Salesforce and its ecosystem of customers and partners will drive nearly 1.9 million new jobs and more than $389 billion in new GDP impact worldwide by 2020.
Technology   $389 billion in new GDP impact
The new data underscores strong momentum from the community of Salesforce customers, partners and developers who power the "Salesforce economy" worldwide.

In fact, as of this week, customers have installed apps more than 4 million times from the Salesforce AppExchange, the world's longest-running and largest business apps marketplace.

And Salesforce administrators, developers, users and partners recently earned 1 million badges on Trailhead - Salesforce's online learning environment - acquiring valuable skills to succeed in today's technology-driven economy.

By 2020, for every dollar Salesforce makes, the company's ecosystem will gain $4.14. Organizations supplement their Salesforce subscriptions with additional services from consulting partners and additional apps to extend core functionality, built by ISVs on the Salesforce platform.

The leverage from cloud computing comes from the fact that so much of traditional IT is tied up with maintenance of legacy systems and routine upgrades - in fact, this represented 71% of IT spending in a survey conducted by IDC in 2015.

Salesforce customers said, on average, that they have experienced payback from their Salesforce technology investments in 13 months or less. Over four years, aggregate worldwide investments by Salesforce customers in cloud computing should yield 3–5 times the financial benefits compared to costs.

88% of Fortune 100 companies have now installed at least one AppExchange app, and 65% of all customers have multiple apps installed.

ISV partners reported an average increase of 46% in new leads, 55% in new customers and 55% in revenue by listing on the AppExchange.