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PSA Group opens production plant in Morocco

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Christian Fernsby |
PSA Group
LatAm   This event celebrates the roll-out of a complete ecosystem in Morocco

Groupe PSA started production in the Kenitra plant in Morocco.

The project was launched with the signing of an agreement between Groupe PSA and the Kingdom of Morocco on 19 June 2015.

Four years on, this event celebrates the roll-out of a complete ecosystem for Groupe PSA in Morocco, similar to those in place in other strategic Group regions, with a steering centre based in Casablanca for the Middle East and Africa region, an operational R&D centre and, now, a latest-generation plant in Kenitra meeting the Group’s highest standards.

Jean-Christophe Quémard, Executive Vice-President, Middle East and Africa, and member of the Managing Board of Groupe PSA, said: “At the heart of the Middle East and Africa region, Morocco is an historic and strategic market for our Group and its four brands, Peugeot, Citroën, DS and Opel.

“We are forging a unique partnership in Morocco’s automotive industry, thanks to the help of all our partners and the support of the Moroccan authorities.”


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