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PepsiCo signs definitive agreement to acquire Be and Cheery for $705 million

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Christian Fernsby ▼ | February 24, 2020
PepsiCo announced that it has entered into a definitive agreement to acquire Hangzhou Haomusi Food or Be and Cheery, one of the largest online snacks companies in China, from Haoxiangni Health Food for $705 million.
Be and Cheery
Acquisition   Be and Cheery
PepsiCo has been operating in China for nearly 40 years and this transaction marks an important step in the company’s goal to become China’s leading consumer-centric food and beverage company.

Topics: PepsiCo acquire Be and Cheery

Based in Hangzhou, Be and Cheery has many product offerings across nuts, dried fruits, meat snacks, baked goods and confectionery, and predominantly sells online through the major ecommerce platforms in China.

The company’s strong data led innovation capability and flexible manufacturing and sourcing enables it to quickly adjust its product portfolio to respond to changing consumer trends.


 

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