PepsiCo promises to significantly cut sugar levels in drinksStaff Writer | October 17, 2016
PepsiCo will pledge to make a significant reduction in the amount of sugar contained in its products, CEO Indra Nooyi said.
Healthy drinks Under increasing pressure
PepsiCo is expected to announce that they will reduce the number of calories in two thirds of its drinks to 100 by 2025. The company and rivals Coca-Cola have come under increasing pressure to make their products more healthy.
"Over the last decade, we have made progress in reducing sugar," Nooyi told CNBC. "But there's a lot more we needed to do because countries which loved sugar were growing faster than countries which were consuming lower-sugar products."
The firm makes over $1 billion annually from its flagship Pepsi drink, and now it will plan to refocus its efforts towards zero and low sugar products.
The World Health Organisation have recommended taxes on sugary drinks, following the lead of states such as France and Mexico in an effort to slash obesity rates. ■