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PepsiCo launches oats-based dairy drinks

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Staff writer ▼ | August 17, 2015
PepsiCo
New drink from PepsiCo   Quaker High Fiber Oats Dairy Drink

PepsiCo has launched its first dairy product with JD.com Inc in China to tap into the growing consumer preference for healthy drinks.

It is the first launch of a new product exclusively through e-commerce outside the US.

The company has introduced Quaker High Fiber Oats Dairy Drink to China on Friday exclusively on e-commerce website JD.com Inc for two months. A 350 milliliter single bottle of the oats beverage is priced at about 5.9 yuan ($0.93).

JD has more than 100 million annual active users, a mature e-commerce operating platform and a self-owned logistics system covering all of China, PepsiCo said. Online and offline interactions will also help the company in terms of making fast product innovations and catering to varied customer preferences, it said.

According to results of the China Health and Nutrition Survey, 90% of the Chinese daily dietary fiber intake is lower than the recommended daily intake, hence intestinal health problems tend to be high.

It is worthwhile to know that the amount of dietary fiber Oates Dairy Drink (350ml) is equal to that in 1.5 bowls (35g per bowl) of oats, which can help clean and maintain the intestinal health.


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