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Nokia unveils new $99 phone

Staff writer ▼ | May 9, 2013
Nokia unveiled a $99 touch-screen smartphone Asha 501 for emerging markets. The company expects to sell 100 million Asha smartphones over the coming years.
Nokia Asha 501
Nokia Asha 501Nokia unveiled a $99 touch-screen smartphone Asha 501 for emerging markets. The company expects to sell 100 million Asha smartphones over the coming years.


Developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code. Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501.

"We've seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store. Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform," said Marco Argenti, head of developer experiences at Nokia.

Applications already available or in development for the Nokia Asha platform includde eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia In-App Payment tool. The new Nokia Asha Software Development Kit 1.0 is a suite of tools that support the development, testing, packaging and deployment of Java apps on the Nokia Asha platform.

Nokia also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps. It provides a secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones, such as the Nokia 301.

Nokia Asha 501 is available in a choice of six colours and it comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single "back" button. The new Asha weighs only 98 grams. It features single SIM standby time up to 48 days, talk time up to 17 hours and its memory is expandable up to 32GB.


 

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