Motorola to be now known as Moto by LenovoStaff writer ▼ | January 11, 2016
Lenovo, which bought Motorola from Google for $2.9 billion in 2014, is set to change the Motorola smart-phones brand and call it Moto by Lenovo.
Changes The importance of the Indian market
even as its new Chinese parent plans to keep the Moto brand alive. Lenovo, including Motorola, enjoy the fourth position by volume at 9.5 percent and third position by value at 11 percent in India, as per IDC's September quarter findings.
The company has often underlined the mportance of the Indian market, which now ranks amongst the top five globally, by volume and revenue, and plans to double local production to 10 million units this year.
The reports add that Motorola's Moto brand will be used for high-end products, and may probably carry brand tag of Moto by Lenovo, while Lenovo's own brand 'Vibe' will be dedicated to budget devices.
It was also reported that phones like Moto X will feature the blue Lenovo logo while Motorola's M logo will continue to be used.
"Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearable's going forward using Moto and Vibe globally," the company said in a statement. ■