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McDonald's hopes bigger Big Mac will bring bigger money

Staff writer ▼ | April 20, 2016
McDonald’s is testing a bigger Big Mac, the Grand Mac, composed of a third-pound of beef split between two patties, two slices of American cheese, lettuce, minced onions and pickles on a larger sesame seed bun.
The Grand Mac
Fast food   The Grand Mac is out there
It‘s priced at $4.89. The Mac Jr. cuts the Big Mac to one layer which is “easier to eat on the go,” the release said. It’s priced between $2.39 and $2.59.

The test is taking place in 130 restaurants across Central Ohio and in the Dallas/Fort Worth area. The limited-time offer lasts through June 6 in Central Ohio.

The tests are “a sign of the company’s evolving willingness to have no ‘untouchables’ on the menu,” wrote Nomura analysts in a note published Wednesday.

“We look forward to some of the French fry line extensions we’ve seen overseas (such as McDonald’s Australia’s Loaded Fries) perhaps being tested stateside one day, if we’re fortunate,” the note said.

McDonald’s has offered variations on the Big Mac in Korea, Japan, Germany, Australia and France, according to a company spokesperson.


 

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