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Mars Food: Uncle Ben's brand will change to Ben's Original

Christian Fernsby ▼ | September 23, 2020
Mars Food announced it will change the Uncle Ben's brand to Ben's Original.
Uncle Ben's
Ben's Original   Uncle Ben's
The company has also committed to removing the image on the packaging to create more equitable iconography.

Topics: Mars Food

The brand is not just changing its name and image on the package.

In addition, in Greenville, Mississippi where the Ben's Original has been produced in the U.S.

for more than 40 years Mars Food will invest in the local community to address issues that have plagued this region of the U.S. for generations.

This programming will focus on enhancing educational opportunities for more than 7,500 area students, as well as furthering access to fresh foods.


 

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