Marriott to boost MEA portfolio with 29 new hotelsStaff Writer | April 25, 2017
Marriott International continues to strengthen its position across the Middle East and Africa region, with a remarkable 29 new properties set to open in 2017 with a total of 6,815 rooms.
Hotels 6,815 rooms
The openings will see the hotel operator expand its Middle East footprint by 15 properties across the UAE, Egypt, Saudi Arabia and Jordan, including the Bulgari, Renaissance, The Ritz-Carlton, Marriott Hotels, Aloft and Four Points by Sheraton brands.
The company has also announced further growth to its African pipeline with the opening of 14 new properties under the Courtyard by Marriott, JW by Marriott, Protea Hotels by Marriott, The Ritz-Carlton, Four Points by Sheraton, and Element brands.
The new additions will bolster Marriott International’s existing collection of 247 hotels and 54,000 rooms in 30 countries across the region.
The completion of the acquisition of Starwood Hotels & Resorts in 2016 now positions Marriott International as the world’s leading hotel company.
The company now offers the broadest portfolio of brands in the MEA region, combining Starwood’s leading lifestyle brands and international footprint with Marriott International’s strong presence in the luxury and select-service tiers, as well as the convention and resort segment.
Each brand has been classified into luxury, premium or select categories, with the luxury brands forming a standalone group.
The recently created luxury brands group currently features six brands across the region, including JW Marriott, The Ritz-Carlton, The Ritz-Carlton Reserve, St. Regis, W Hotels, and The Luxury Collection.
A remarkable 15 new luxury brand properties with 3,500 rooms are set to open across the region between now and the end of 2018.
Further adding and strengthening to this luxury lifestyle offering, Marriott’s scheduled 2017 openings include the 200-room Bulgari Resort and Residences Dubai, 257-room Edition Abu Dhabi, 280-room W Amman Hotel in Jordan, and The St. Regis Cairo, all set to open by the fourth quarter of this year.
Globally, The Ritz-Carlton, St. Regis and JW Marriott brands are classified as ‘classic luxury’, while the other five brands fall under ‘distinctive luxury’. ■