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L'Oreal buys South Korean online retailer Nanda

Staff Writer | May 3, 2018
L'Oréal announces the acquisition of 100% of Nanda Co. Ltd., the Korean lifestyle make-up and fashion company founded by Kim So-Hee in Seoul in 2004.
South Korean online retailer Nanda
Acquisition   With a turnover of 127 million euros in 2017 and nearly 400 employees
Stylenanda began as a fashion business and has since become a company spearheaded by its make-up brand 3CE which today represents more than 70% of the business.

With a turnover of 127 million euros in 2017 and nearly 400 employees, the company now operates in Korea and Japan, and has expanded its business into overseas markets including Hong Kong, Singapore, Malaysia and Thailand.

Stylenanda is a highly desirable brand among Korean and Chinese millennials. Stylenanda's multi-channel distribution model includes e-commerce, speciality retailers, point of sales in department and duty free stores.

In addition, Stylenanda aficionados can also fully live the consumer and brand-selfie experience in the company's iconic flagship locations: Stylenanda Hong-dae, Myeong Dong Pink Hotel & Pink Pool, Garosu-gil 3CE cinema and Stylenanda Harajuku in Tokyo.

With this acquisition, L'Oréal plans to expand the sales of 3CE internationally. The transaction is expected to be completed in the next two months after customary regulatory approvals.