Lawson, Mitsubishi plan to enter electricity marketStaff writer ▼ | December 28, 2015
Convenience store chain Lawson and trading house Mitsubishi Corp. said they plan to jump into the electricity market.
New energy player Mainly in the Tokyo metropolitan area
The two companies plan to advertise the service through some 4,000 Lawson outlets in the Kanto region, including Tokyo, and let customers accumulate points on Ponta reward cards issued by Lawson. They aim to win several hundred thousand contracts by 2020.
Toward that end, the two companies have jointly established a new company, MC Retail Energy., in Tokyo, capitalized at ¥250 million. The firm is owned 84 percent by Mitsubishi and 16 percent by Lawson.
MC Retail Energy will procure electricity from Tokyo-based power retailer Diamond Power Corp., a joint venture between Mitsubishi and Chubu Electric Power Co. ■