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Jury finds in favor of Whirlpool Corporation in water filter deception case

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Whirlpool
America   FiltersFast was prominently and deceptively referencing Whirlpool

A jury returned its verdict in Whirlpool Corporation's favor, finding that FiltersFast's marketing practices were willful and were likely to deceive consumers and awarded $5.8 million.


FiltersFast was prominently and deceptively referencing Whirlpool Corporation's brands and using images of genuine Whirlpool products to sell non-genuine, third-party branded water filters.

These filters did not meet Whirlpool's high quality standards and were not certified to remove as many contaminants as genuine Whirlpool filters.

"Whirlpool succeeds by ensuring that our brands are an extension of our promises to those who buy our products," said Doug Searles, General Manager, Consumer Products Group & WLabs, Whirlpool Corporation.

"We are grateful for the jury's assistance in helping us keep those promises and at the same time, helping to protect the rights of consumers to make an informed purchasing decision with the confidence they will receive the products and performance that they desire."


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