Interpublic to buy Acxiom's marketing solutions division for $2.3 billionStaff Writer | July 3, 2018
Interpublic Group announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3 billion, or net $2.0 billion after consideration of an acquisition-related benefit of the tax step-up.
Acquisition The agreement has been approved unanimously by the boards of directors
The deal combines IPG's media, creative, marketing services and analytics capabilities, global scale and consumer insights, with AMS's unrivalled expertise in data management.
With the acquisition, the Acxiom brand name will become part of the IPG portfolio; the transaction does not include the LiveRamp business of Acxiom Corporation.
Dennis Self and Rick Erwin will continue to serve as co-presidents of AMS, which will remain a stand-alone division, aligned with IPG Mediabrands, reporting into Arun Kumar, Chief Data and Marketing Technology Officer, IPG.
Acxiom Marketing Solutions is a provider of data solutions for delivering real-time customer experiences, and includes all of Acxiom's data and data services.
The company has 2,100 employees including 1,600 data specialists, over 2,000 world-class clients, access to hundreds of marketing databases, recognizes 2.2 billion connected consumers and manages over 20 billion customer records. ■