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Incadea spreads in China with Bosch

Staff writer ▼ | November 29, 2014
Incadea got a multi-year agreement with Bosch China worth $20 million and expected to commence towards the end of 2015.
Incadea
Asia   Provider of software and services to the automotive dealerships
This is the first deal won as part of the global framework agreement, announced in July 2014. Bosch has the highest number of workshops in China and this contract is incadea's first project within the franchised and independent automotive workshop sector; a new market segment for the Group.

Incadea will provide Bosch's workshop network in China with its next generation Dealer Management System, incadea.myengine DMS, and its Business Intelligence solution, incadea.bi, via its new cloud delivery model. This agreement enhances further incadea's software roll-out in China and is in line with the company's growth strategy of market segment expansion.

KPMG forecasts that by 2020, China will be the world's largest automotive market, responsible for nearly one third of annual new vehicle sales worldwide .

Patrick Katenkamp, chief executive officer of incadea plc, commented: "I am delighted that the framework agreement signed recently is already bearing fruit for incadea. This project in China is the first signed under the agreement and marks a major milestone as we enter a new market segment.

"It significantly expands our presence in the Asia Pacific region and our intention to become the market leader by total user numbers. I look forward to providing updates on additional agreements as incadea makes continued progress in this market segment."


 

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