RSS   Newsletter   Contact   Advertise with us
Post Online Media
Post Online Media Magazine

Iceland drives 500,000 pounds of extra sales with mobile coupons

Share on Twitter Share on LinkedIn
Christian Fernsby ▼ | July 10, 2019
Britain   Iceland

Iceland is claiming that it has driven £500,000 of in-store sales from mobile discount vouchers.

According to the company, more than 20,000 devices scanned the coupons, which were printed in national newspapers and scanned by mobile phones and then redeemed in stores. The campaign has added half a million pounds to the retailer’s bottom line and upped average basket values by 5%.

“We were keen to trial the mobile wallet to see if it would drive customers in store,” Iceland’s marketing director Neil Hayes says. “To date, the results have been very promising. While print still plays a key role for coupon-based offers, the wallet played a measurable role and we are confident that it brought new customers to Iceland.”

Will Proops, managing director of The Mobile Wallet Company, which created the service for the frozen food retailer, added: “It has been an amazing first test of the technology with Iceland. We look forward to working with them and utilising other aspects of the native wallet with their new audience, such as location technology to offer more localised offers, reminders of deals, and sampling for new product ranges and launches.”

What to read next
POST Online Media Contact