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IBM to buy German digital agency

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Staff writer ▼ | February 3, 2016
IBM signed a definitive agreement to acquire, a full-service digital agency headquartered in Dusseldorf, Germany.
Acquisition will bring 200 employees to IBM
The proposed acquisition of extends the strategy and design expertise of IBM Interactive Experience (IBM iX) with new digital marketing, commerce and platform skills to accelerate clients' digital transformations. is a digital agency in Europe and one of the few specialized in implementation services across three of the leading commerce and customer platform software providers: Adobe, Sitecore, and SAP hybris.

The hybris capability deepens IBM's longstanding relationship with SAP, and brings the value of design thinking to the companies' expansion in e-commerce.

Upon close of this transaction, will bring 200 employees specialized in designing and implementing commerce and digital marketing services and platforms to IBM iX. Clients will benefit from this range of capabilities, combined with the strategy, analytics, cloud and cognitive depth of IBM. will continue to serve its roster of clients, including Axalta, SPAR, Hammer and JAB Anstoetz, from existing locations in Dusseldorf, Bracknell/London, Munich, Wels, Varaždin, Vienna and Zurich.